Posts Tagged ‘social media’

By Hans Ebert Often, it’s feeding evil more evil. It’s even creating new evil. Social media can be such a powerful medium for creating unity, but when the “sharing” degenerates into a regurgitation of the same news, it all becomes as vapid as every 24-hour showbiz “news” channel needing content to fill an entire day, [...]

By Hans Ebert The Big Fish In The Small Pond Syndrome. It’s been the death of many musicians, and, these days, with all these social media platforms available, it’s all become one free-for-all for self promotion. And it’s not only ugly as hell, it’s funny, it’s sad and it’s pointless. Once thought to be online [...]

By Hans Ebert Be selective. Be very selective. That’s one thing that’s becoming more and more clear every day. These days I don’t know anyone who’s not on some form of social media. This is probably where one has to be the most selective what with all its links, and tags and likes and comments, [...]

By Hans Ebert There’s been a whole lotta shaking and tweeting going on in the past few weeks, and now that the social media genie is well and truly out of the bottle forever screaming, “Feed me”, the more that music is relegated to a nondescript cameo role while celebritydom is elevated to an obscene [...]

There’s downloading and there’s freeloading and to blame for this mess are all those who advocated “free music”- all those sycophants and know-it-all old school bloggers like The Bobster and organisers of music conferences and other “industry events” whose mantra and con was “promotion” and how bands should even PLAY for free so they can [...]

Twitter has slowly crept up on many almost like a wolf in sheep’s clothing and news of an I.P.O. for the social media tool being imminent, its real value as a marketing tool is something that should give the ad industry the jitters. Like the music industry that never understood how Napster would change the [...]

As those who know me will tell you, it’s something I ask- not out of cynicism, but just to understand where anything is leading to and what was or is the end game plan. So you write songs, but have no publishing deal and no one hears them. And now what? Your band has spent [...]

(Source: Southamton) As we all agree, there is so much more music around today- in fact, so much music that much of it gets lost in the clutter. (Source: Amazon AWS) The key as always is how to first get this music heard and once this is accomplished, then what? Oh, please, not “social media” [...]

(Source: Mshcdn) Sometimes,like an old Kinks song, we are dedicated followers of fashion- and often led by our noses without really examining what we are purchasing. Sadly, we tend to buy trends and also get some false security from those with a good tale to spin and buzzwords. Hear that they once worked for Yahoo- [...]