Archive for the ‘Music Marketing’ Category

By Hans Ebert @hanseberthk My friend Mark in Sydney is going into the studio this week to record some of his originals, not for any other reason than just the fun of it. It’s not even taking a punt, because he has no expectations and knows that the return on his investment would be minuscule. [...]

By Hans Ebert Hear that sound? It’s the sound of silence. Real silence. See what I’m doing? I’m doing nothing other than gathering my thoughts, blocking out meaningless distractions, and spending some much needed Me Time by breaking bread with myself and cutting myself off from being drawn into the online world and “sharing” and [...]

By Hans Ebert And that’s the beauty of music- when it sneaks up on you when you’re not looking for it, and how one song can affect your entire being for that moment and it’s then up to you how long you want it to last. I had first heard “Into The Mystic” by Johnny [...]

By Hans Ebert Often, it’s feeding evil more evil. It’s even creating new evil. Social media can be such a powerful medium for creating unity, but when the “sharing” degenerates into a regurgitation of the same news, it all becomes as vapid as every 24-hour showbiz “news” channel needing content to fill an entire day, [...]

By Hans Ebert Remember a short, chubby guy named Robbie Williams? Used to be with a boy band called Take That, then went solo, lost weight, got lotsa tatts, and became huge. And then he grew old and became even more huge. Which leads me to Harry Styles, formerly with OneDirection, and his first solo [...]

By Hans Ebert It’s really about seeing and finding the potential before investing the time to take things forward. It’s like any relationship. If that thunderbolt doesn’t hit you where it matters after three goes at bat, it never will. Same with any business. If it’s been struggling from day one, it’s going nowhere. The [...]

By Hans Ebert It’s definitely been because of the erratic behaviour of President Donald Trump, but these last few weeks, a keyword playing over and over again in my head is the one called Tolerance. Trump- it’s almost impossible to call him President- is intolerant and intolerable- a 70-year-old manchild, who seems to be going [...]

By Hans Ebert Once in a while you hear someone new and you just have to hear more from where that came. And in this world of clutter and clatter, these diamonds, often drowned in the rough terrains of social media are few and far between…especially when they are from Taiwan. Then again, Taiwan has [...]

By Hans Ebert What’s holding it back? The water? Lousy dim sum? Outta whack egos drowning in cobwebs of mediocrity? Hell, there are those who describe Rihanna as a “Jazz” singer, which is like saying James Blunt is a “soul singer”. Whatever it is, nothing much is happening here in the way of actual original [...]

By Hans Ebert It’s all become so formulaic, but how does one politely tell someone who believes they have written something original that it’s derivative? My singer friend Jennifer remarked the other day that she didn’t know whether it was just her, or was “Pop” music all sounding the same- meaning almost a nursery rhyme [...]