Archive for the ‘Music Marketing’ Category

By Hans Ebert I forget where we were, but “A Whiter Shade Of Pale” was playing in the background- an odd choice for the lounge of a five-star hotel- and someone with us reminisced and mentioned how Joe Cocker had a great voice. He did, but that was Gary Brooker singing on the track, and [...]

By Hans Ebert A group of us were talking about why Hong Kong can’t produce anything even remotely creative to this track and accompanying video by Mainland China artist Jane Zhang, below with producer Timbaland. Zhang first appeared onto the Greater China mainstream consciousness as Zhang Liangying after placing third in 2005 on a programme [...]

By Hans Ebert @hanseberthk It appears that the last post about all the shenanigans played out using the mantra that “China is potentially the largest music market in the world” to feather the nests of especially Chinese music executives in Hong Kong- and let me quickly add, Korea, Taiwan, and Indonesia- has registered with many, [...]

By Hans Ebert @hanseberthk To understand the current state of the Hong Kong music industry today- pretty much dead and buried- there’s a need to understand at least part of what happened and didn’t happen yesterday, and how things have been allowed to evolve and dissolve into very muddy waters with some Howlin’ Wolf thrown [...]

By Hans Ebert @hanseberthk So, you’ve recorded some songs. Great. Creative outlets always lead one away from darkness and into some form of shining light. But what do you plan to do with these songs? Even with a record label behind you, what can they do for these songs? Really. And if you’ve managed to [...]

By Hans Ebert It’s reached a point where it’s not even a case of Them versus Us. It’s finally come around to how to get around legalese that were questionable from the start, but which many were too timid to question, especially at those tribal gatherings of wannabe big swinging dicks who would waltz in [...]

By Hans Ebert Often- extremely often- one wonders if artists really know what’s happening to their music, and, more often than not, why nothing is happening to their music. Forget about all those travelling First Class with their army of lawyers wearing tight legal briefs and with the firepower to give windburn to anyone in [...]

By Hans Ebert @hanseberthk It would be too easy to say that one could hear Sting recording the song. But, often, the problem is trying to be too smart and which leads to pretentiousness and that kiss of death called Overthinking. Overthinking has been the ruin of many an artist. So, let’s leave it as [...]

By Hans Ebert “There’s something happening, but you don’t know what it is, do you, Mister Jones?” Dylan sang those lines years ago without realising just how many “Mister Joneses” have been given a free pass to run free in so many industries. Look at what has been allowed to happen in the theatre of [...]

By Hans Ebert Back in the day- and these days, more and more of us are going back to those days because, well, it was where everything that actually meant anything, especially music- Rock fans couldn’t wait to get their hands on the latest issue of Rolling Stone. There was Crawdaddy, Creem and the Village [...]