Archive for the ‘Music Marketing’ Category

By Hans Ebert It’s really about seeing and finding the potential before investing the time to take things forward. It’s like any relationship. If that thunderbolt doesn’t hit you where it matters after three goes at bat, it never will. Same with any business. If it’s been struggling from day one, it’s going nowhere. The [...]

By Hans Ebert It’s definitely been because of the erratic behaviour of President Donald Trump, but these last few weeks, a keyword playing over and over again in my head is the one called Tolerance. Trump- it’s almost impossible to call him President- is intolerant and intolerable- a 70-year-old manchild, who seems to be going [...]

By Hans Ebert Once in a while you hear someone new and you just have to hear more from where that came. And in this world of clutter and clatter, these diamonds, often drowned in the rough terrains of social media are few and far between…especially when they are from Taiwan. Then again, Taiwan has [...]

By Hans Ebert What’s holding it back? The water? Lousy dim sum? Outta whack egos drowning in cobwebs of mediocrity? Hell, there are those who describe Rihanna as a “Jazz” singer, which is like saying James Blunt is a “soul singer”. Whatever it is, nothing much is happening here in the way of actual original [...]

By Hans Ebert It’s all become so formulaic, but how does one politely tell someone who believes they have written something original that it’s derivative? My singer friend Jennifer remarked the other day that she didn’t know whether it was just her, or was “Pop” music all sounding the same- meaning almost a nursery rhyme [...]

By Hans Ebert We have to first switch it all off, take a deep breath, exhale and switch it back on. Switch off that television. Switch off those 24 hour news channels with their non-stop avalanche of politics and lies and deceptions and “world leaders” playing roles. Switch off everything and everyone that has become [...]

By Hans Ebert It takes a lot to laugh, and a train to cry, and, sometimes, it takes someone or everyone to plant a seed for inspiration to grow. These days, inspiration is in short supply around the world where brother no longer trusts brother, and the world’s power brokers are trying to convert this [...]

By Hans Ebert Again, you need to go back to where you came from to gather your bearings and remember what you either might have forgotten or never appreciated at the time. Listening to the back catalogue of Mr Chuck Berry, I only now truly understand what a “backbeat and you can’t lose it” really [...]

By Hans Ebert Last week, my favourite ‘live’ band in Hong Kong ran through an extremely funk-driven version of the Sam and Dave hit “Hold On I’m Coming”. The saying that “It’s all about the song” really rang true. The song pushed everyone in band, especially the two singers. Play great songs, and their power [...]

By Hans Ebert No one said it would be easy. But no one also warned that it would be so damn tough to make it in music. Of course, it wasn’t always like this. But there’s always hope. It’s about finding it that’s what is inspiring and keeps one from falling off the edge or [...]