Archive for the ‘Music Marketing’ Category

By Hans Ebert @hanseberthk I’ve been telling as many people in Hong Kong as possible recently how I wish I could bottle the city and take it to places like Tokyo, Amsterdam, perhaps Taipei, Copenhagen, certain parts of Melbourne, but away from the usual suspects in horse racing, and if one can stand the pollution, [...]

By Hans Ebert @hanseberthk If it wasn’t for the fact that it’s part of my job responsibilities and being paid quite nicely to be part of it, I would just press delete and detonate my presence on social media. And more and more, it’s all too obvious that I am not the only one considering [...]

By Hans Ebert @hanseberthk It was raining. And these days one has to almost force one’s self to get out as there’s really nothing much happening in Hong Kong that’s worth making the effort to see or looking for new people to meet. It seems like it’s all been said and done and heard before [...]

By Hans Ebert @hanseberthk Some of us would have our favourites. There were however those artists who fell under “Global priorities” and “Regional priorities” with all us music executives feeling the heat to come up with those dreaded “numbers” and “chart successes” to be in the good books of Head Office. It wasn’t that different [...]

By Hans Ebert @hanseberthk Annie Lennox approached by talent scout – THE AUSTRALIAN The above shows the huge generation gap in the music industry- some young promotion girl thinking that the great Annie Lennox is an undiscovered talent who might have the potential to be more than she is. Dear gawd, who hires these gremlins [...]

By Hans Ebert @hanseberthk There’s something happening, but you don’t know what it is, do you, Mister Jones? Dylan wrote and asked that question on “The Ballad Of A Thin Man” many many years ago. In recent months, more and more friends have been asking almost the same thing- intelligent people looking for answers, wondering [...]

By Hans Ebert @hanseberthk Whether we want to or not, social media has not only entered our lives, in some instances, it’s taken them over with seemingly no end in sight. We’re becoming, or have already become slaves to technology without even knowing it. The music industry, for example, never saw it coming despite file [...]

By Hans Ebert @hanseberthk Just as there’s a very thin line between cool and uncool, so there is between hip and unhip. For example, seeing unknown musicians wear shades indoors has always made me cringe. If they’re blind, that’s one thing. If Bob Dylan, definitely. But wearing shades, even if one is very average Hong [...]

By Hans Ebert @hanseberthk My friend Mark in Sydney is going into the studio this week to record some of his originals, not for any other reason than just the fun of it. It’s not even taking a punt, because he has no expectations and knows that the return on his investment would be minuscule. [...]

By Hans Ebert Hear that sound? It’s the sound of silence. Real silence. See what I’m doing? I’m doing nothing other than gathering my thoughts, blocking out meaningless distractions, and spending some much needed Me Time by breaking bread with myself and cutting myself off from being drawn into the online world and “sharing” and [...]