Archive for the ‘Music Marketing’ Category

By Hans Ebert @hanseberthk Annie Lennox approached by talent scout – THE AUSTRALIAN The above shows the huge generation gap in the music industry- some young promotion girl thinking that the great Annie Lennox is an undiscovered talent who might have the potential to be more than she is. Dear gawd, who hires these gremlins [...]

By Hans Ebert @hanseberthk There’s something happening, but you don’t know what it is, do you, Mister Jones? Dylan wrote and asked that question on “The Ballad Of A Thin Man” many many years ago. In recent months, more and more friends have been asking almost the same thing- intelligent people looking for answers, wondering [...]

By Hans Ebert @hanseberthk Whether we want to or not, social media has not only entered our lives, in some instances, it’s taken them over with seemingly no end in sight. We’re becoming, or have already become slaves to technology without even knowing it. The music industry, for example, never saw it coming despite file [...]

By Hans Ebert @hanseberthk Just as there’s a very thin line between cool and uncool, so there is between hip and unhip. For example, seeing unknown musicians wear shades indoors has always made me cringe. If they’re blind, that’s one thing. If Bob Dylan, definitely. But wearing shades, even if one is very average Hong [...]

By Hans Ebert @hanseberthk My friend Mark in Sydney is going into the studio this week to record some of his originals, not for any other reason than just the fun of it. It’s not even taking a punt, because he has no expectations and knows that the return on his investment would be minuscule. [...]

By Hans Ebert Hear that sound? It’s the sound of silence. Real silence. See what I’m doing? I’m doing nothing other than gathering my thoughts, blocking out meaningless distractions, and spending some much needed Me Time by breaking bread with myself and cutting myself off from being drawn into the online world and “sharing” and [...]

By Hans Ebert And that’s the beauty of music- when it sneaks up on you when you’re not looking for it, and how one song can affect your entire being for that moment and it’s then up to you how long you want it to last. I had first heard “Into The Mystic” by Johnny [...]

By Hans Ebert Often, it’s feeding evil more evil. It’s even creating new evil. Social media can be such a powerful medium for creating unity, but when the “sharing” degenerates into a regurgitation of the same news, it all becomes as vapid as every 24-hour showbiz “news” channel needing content to fill an entire day, [...]

By Hans Ebert Remember a short, chubby guy named Robbie Williams? Used to be with a boy band called Take That, then went solo, lost weight, got lotsa tatts, and became huge. And then he grew old and became even more huge. Which leads me to Harry Styles, formerly with OneDirection, and his first solo [...]

By Hans Ebert It’s really about seeing and finding the potential before investing the time to take things forward. It’s like any relationship. If that thunderbolt doesn’t hit you where it matters after three goes at bat, it never will. Same with any business. If it’s been struggling from day one, it’s going nowhere. The [...]