Archive for the ‘Marketing’ Category

By Hans Ebert Whoever are in these offices have worked in this lazy, meandering way for decades. They’re like hamsters going around and around that little treadmill before its time to retire, and leave with a nice golden handshake for having survived by keeping their heads down and not rocking the boat. This breed of [...]

By Hans Ebert There’s a track out called “7 Years” by Danish band Lukas Graham that’s been on Repeat at home and in my head for the past few weeks. That’s scary because the track is almost a year old and makes me concerned that I’m letting too much clutter into my life and not [...]

By Hans Ebert It’s almost sacrilegious to say one musical icon’s passing has a more profound effect on one’s self than another, but, at least for myself, the last goodbye of Prince is still going through an internalizing period. And every day, there’s something new one learns about a very private person who, like Bowie, [...]

By Hans Ebert If every industry used the power of music to attract consumers, there just might be more honesty in the world that will make this a happier place- or, at least, more of a thinking person’s world, and not the vapid moment in time it can often be when one sings, “What’s it [...]

By Hans Ebert Maybe it was listening to Dylan’s Highway 61 Revisited album after all these years, and hearing his stories put to music- “Like A Rolling Stone”, “Just Like Tom Thumb’s Blues” and “Desolation Row”- that had us talking about music’s storytellers, and who’s there today writing songs that touch heart, head and soul. [...]

By Hans Ebert There’s been a whole lotta shaking and tweeting going on in the past few weeks, and now that the social media genie is well and truly out of the bottle forever screaming, “Feed me”, the more that music is relegated to a nondescript cameo role while celebritydom is elevated to an obscene [...]

By Hans Ebert There’s an awful lot written about “25″, the new record by Adele that’s been four years in the making. Most of everything written reads like one very long press release cranked out by a relentless marketing machine intent on ensuring that this record results in massive sales, numerous Grammys, and a Sainthood [...]

By Hans Ebert Horse racing and the world of music might have made strange bedfellows back in the day when the twain could never meet, but, not these days, where we’re seeing once insular industries with those running them having equally insular thinking waking up to the fact that for businesses to grow, it’s all [...]

By Hans Ebert There are music guys who become music executives, there are music executives who should never have been allowed into the music industry, and then there are music guys who become music executives who become music moguls and lose all sight of why they joined the music industry in the first place. Jimmy [...]

“I like it because she’s being herself.” “She” is Rihanna. and my friend Jenny is trying to answer my question as to why the video for “FourFive Seconds” has so many drawn to it, including myself. In my book of greatest music videos of a Feel Good nature, it’s right up there with the amazing [...]