Archive for the ‘Marketing’ Category

By Hans Ebert It’s been a rough couple of weeks. I’ve had a house guest from the States who is obsessed with all the comings and goings of celebritydom that’s rampant on social media and, especially, E! Channel. So, for the past ten days, the television has been spewing forth non-stop verbiage from E! E! [...]

By Hans Ebert Maybe something good will come out of this Anything Goes world where, somehow, the bogey man has crept up on us and turned us into a generation of muppets unable to tell right from wrong, stupid from clever and manipulation from real-life priorities, and real talent from pseudo celebritydom. Maybe. Of course, [...]

By Hans Ebert You really don’t want to get drawn into the soap opera surrounding the characters involved, but there’s no escaping any of it. None of it has anything to do with music, but social media has sadly made the most stupid of things become news- and in a roundabout instance, this has become [...]

By Hans Ebert Whoever are in these offices have worked in this lazy, meandering way for decades. They’re like hamsters going around and around that little treadmill before its time to retire, and leave with a nice golden handshake for having survived by keeping their heads down and not rocking the boat. This breed of [...]

By Hans Ebert There’s a track out called “7 Years” by Danish band Lukas Graham that’s been on Repeat at home and in my head for the past few weeks. That’s scary because the track is almost a year old and makes me concerned that I’m letting too much clutter into my life and not [...]

By Hans Ebert It’s almost sacrilegious to say one musical icon’s passing has a more profound effect on one’s self than another, but, at least for myself, the last goodbye of Prince is still going through an internalizing period. And every day, there’s something new one learns about a very private person who, like Bowie, [...]

By Hans Ebert If every industry used the power of music to attract consumers, there just might be more honesty in the world that will make this a happier place- or, at least, more of a thinking person’s world, and not the vapid moment in time it can often be when one sings, “What’s it [...]

By Hans Ebert Maybe it was listening to Dylan’s Highway 61 Revisited album after all these years, and hearing his stories put to music- “Like A Rolling Stone”, “Just Like Tom Thumb’s Blues” and “Desolation Row”- that had us talking about music’s storytellers, and who’s there today writing songs that touch heart, head and soul. [...]

By Hans Ebert There’s been a whole lotta shaking and tweeting going on in the past few weeks, and now that the social media genie is well and truly out of the bottle forever screaming, “Feed me”, the more that music is relegated to a nondescript cameo role while celebritydom is elevated to an obscene [...]

By Hans Ebert There’s an awful lot written about “25″, the new record by Adele that’s been four years in the making. Most of everything written reads like one very long press release cranked out by a relentless marketing machine intent on ensuring that this record results in massive sales, numerous Grammys, and a Sainthood [...]