Archive for the ‘Marketing’ Category

By Hans Ebert @hanseberthk I’ve been telling as many people in Hong Kong as possible recently how I wish I could bottle the city and take it to places like Tokyo, Amsterdam, perhaps Taipei, Copenhagen, certain parts of Melbourne, but away from the usual suspects in horse racing, and if one can stand the pollution, [...]

By Hans Ebert @hanseberthk Some of us would have our favourites. There were however those artists who fell under “Global priorities” and “Regional priorities” with all us music executives feeling the heat to come up with those dreaded “numbers” and “chart successes” to be in the good books of Head Office. It wasn’t that different [...]

By Hans Ebert Be selective. Be very selective. That’s one thing that’s becoming more and more clear every day. These days I don’t know anyone who’s not on some form of social media. This is probably where one has to be the most selective what with all its links, and tags and likes and comments, [...]

By Hans Ebert The stories from former and current staff at many of the offices about the politics and mismanagement of one of the major music companies in the region is not only a pity, it’s a bloody disgrace, especially having worked for the company when it was the leading music company in the region [...]

By Hans Ebert A group of us were talking about why Hong Kong can’t produce anything even remotely creative to this track and accompanying video by Mainland China artist Jane Zhang, below with producer Timbaland. Zhang first appeared onto the Greater China mainstream consciousness as Zhang Liangying after placing third in 2005 on a programme [...]

By Hans Ebert It’s reached a point where it’s not even a case of Them versus Us. It’s finally come around to how to get around legalese that were questionable from the start, but which many were too timid to question, especially at those tribal gatherings of wannabe big swinging dicks who would waltz in [...]

By Hans Ebert “There’s something happening, but you don’t know what it is, do you, Mister Jones?” Dylan sang those lines years ago without realising just how many “Mister Joneses” have been given a free pass to run free in so many industries. Look at what has been allowed to happen in the theatre of [...]

By Hans Ebert It’s just not good enough. Nothing’s any longer good enough. Even most women are no longer good enough. Neither is anything around us. What’s made us take this backward step? Has technology made things better? Or have we allowed it to take us wherever it wanted to that we now want to [...]

By Hans Ebert ‘Go F— Yourselves’ – Little River Band Co-Founder Glenn Shorrock Is Unhappy With Jimmy Fallon Like “Tell Her No” by the Zombies, “Reminiscing” by the Little River Band (LRB) remains one of the best pop songs ever written and recorded- but both tremendously underrated and with probably hundreds of stories behind them. [...]

Read the blog below from respected and outspoken American music blogger Bob Lefsetz. Simply change the music industry to the Australian horse racing industry. Apple’s Tim Cook can be any of the racing administrators involved in the Ride Guide farce. Music fans can be punters, and Katy Perry and her team can be the circus [...]