I’m just not understanding this “social media” thing as, whatever it started out to be, it’s now hurtling towards the porno route with the entry of Tinder and online dating/bonking sites.

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Add to this, the social media gnats who are the latest incarnation of entertainment lawyers and flying by the seat of their pants by making things up as they make things up as they go.

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Then, there are the actual mediums themselves that seem to be going through internal upheavals of their own as, simply put, consumers are finally asking the tough questions to which they don’t have the answers as theirs are flawed business models.

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Let me say that I believe in the power,reach and effectiveness of social media.

Handled properly- and best by yourself as you SHOULD know what you want out there if this is about business and self-branding- all the mediums at our disposal can be used very effectively- IF you know how.

” Engagement” is a nice little buzz word, but “engagement” requires Marketing, creative and writing skills for it to work. If not, it’s just clutter where the medium is more like an unhappy ending massage.

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What I detest is the bullshit factor that goes hand-in-hand with “social media marketing” and the over-complication of basic, traditional marketing knowledge and strategic thinking turned into gobbledygook by overnight geniuses on the subject who try and pass themselves off as experts on a way of communicating where they make many dullards in big corporations think that these fly-by-night operators have the magic elixir to curing every bad traditional marketing gaffe.

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Well, it’s either the magic elixir or being the scapegoat when “viral” doesn’t happen.

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Here’s where I’m having some real issues; the promises made to make something “go viral” and the bogus “methodology” of getting there with fake “views”, fake followers, fake “likes” and, as Elaine Benes mentioned to Jerry Seinfeld how it’s all become as fake, fake, fake, fake as her “orgasms” with him.

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In this crapped-out, faked-down world overrun with bullshit politicians, bullshit marriages and romances and bullshit bullshit, out of the bowels of loneliness comes “social media” which, like the man-eating plant in The Little Shop Of Horrors says, Feed me, and which we do by uploading content for our friends and, if someone else likes it, fine.

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The problem I have is when I see tweets like these below SELLING followers- and with Twitter doing nothing about it.

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100k Followers

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100k Followers

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100k Followers

It makes me think of data bases, ownership of content, IPOs and the end game for YouTube, Twitter, Instagram,Facebook, Spotify etc and the baffling Linkedin where you “have to be” but don’t know why nor why you’re “accepting” people. And then what?

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Somewhere, somehow, the tail is wagging the dog and the consumer, who readily gives- for free- all this “consumer-generated content” gets zero in return- other than being the new Sally Fields and thinking, they- whoever they are- like me, they really REALLY like me.

And THEN what?

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And because “they” do “like” you, one meekly becomes “slave to the system” of bullshit generators who manipulate many of us to do their bidding while they get rich from our work and our content.

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A month ago, my company let go of our social person- a nice enough guy based in the Philippines who sent us pretty monthly reports while sharing his wisdom on how to “tag” posts, the importance of Google rankings and why the cow left with the spoon.

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He tried hard, but he was clueless- and powerless- as to why some videos on Youtube were taken down, others were not and how there were suddenly 30,000 new “views” from places like Moldova and people who had never ever been on YouTube before.

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But, but, but, we were told this is what happens when one buys YouTube Ads or Facebook Ads.

We were buying ads? Why? How did it all work? Who made any coin from anything?

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It all came down to second-guessing, how “no one knew”, how letters were going to be sent to YouTube asking for reasons yada yada yada.

Again, like entertainment lawyers and the online world, it was 30 percent guess work, 20 percent false bravado and fifty percent bullshit.

NO ONE KNOWS.

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The most rampant- and transparent- fakery on YouTube happens in the area of music.

Let’s not head to THAT television singing competition so well-known for using armies of clickers in places like Bangladesh to pump up “views” and create “overnight YouTube sensations.”

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Let’s also not go over old terrain about the “overnight successes” of The Bieb, Michael Geyson Chance and Psy- and the various background players involved in scamming the public.

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Look at TOTALLY unknown musicians with hundreds of thousands of “views” and fawning comments from “within.”

It makes the “popularity” of these people laughable as it’s just amateur hour and naïveté.

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Last night, a friend’s post on “Six guys I know who I met on Tinder” was removed by Facebook Ads for “violating the Codes Of Conduct.” Oh, please.

No names were mentioned- nothing. It was a relevant and humorous piece about Tinder and the deadbeats and losers it attracts and something that should be read.

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Its removal, the seemingly indiscriminate removal of videos by YouTube, and force feeding these YouTube and Facebook Ads tells me that those who once so readily offered us these platforms are realizing that they could be on the receiving end of copyright infringement lawsuits and, more importantly, some huge legal issues regarding ownership of content and how those companies buying data from these mediums are being sold some very dodgy numbers.

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  1. scott moyer says:

    If it smells like, looks like and feels like BS….IT IS REALLY IS 100% CERTIFIED , & GUARANTEED BS……avoid tasting it….even though they will continue to insist on making you eat it. Remember this: ” Once BURNED …a thousand times SHY!!!!! ”

    The entire bottom line is that Social Media Marketing people are nothing but glorified product reps semi-professionally “representing” your product line. Until a product rep actually creates sales of your product and makes that “proven” Purchase Order become REAL….it is all just smoke and mirrors. This is why an authentic proven and licensed product Rep gets a 10% to 12% commission….because he is proving his ability to cause and to generate sales.

    Social Media Marketing people “claim” that they will bring you sales but should NEVER be paid until they DO. It’s quite simple….your contractual agreement with them will have all of the the precise agreements in writing including their fair percentage share for having done the honest work that they “claim” they can & will do for you. Otherwise, they are getting away with YOUR MONEY up front all based on THEIR PROMISES…which, until put into writing and fully enforced,……means absolutely Nothing!!!! MO YUNG!!! Good business happens ONLY when all agreements are MADE, FULLY AGREED UPON & ALWAYS KEPT. YOU must insist on keeping a high standard of doing business for, they cannot survive with their ongoing business “Charade” without your money in their hands. You must get & insist that your money is to be working FOR YOU at all times in business which means only one thing………………SALES SALES SALES!!!

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