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It was a broken sleep so I switched on the television and thought I was watching a Nat Geo channel.

But Nat Geo, all its different channels and those heading these channels could never match the interest and creativity of iQ Viva Viva which features Jennifer Lopez and Mark Anthony plus choreographer Jamie King when, I guess, they were still married or going through their very sane divorce and joining forces as friends to share the same vision to go back to their roots and put something back into their upbringing.

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The media coverage of this program hasn’t done it justice, but then again, I have no idea how this series ended and if Jennifer Lopez brought in her one-time backup dancer and now boyfriend into the creative equation.

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I was expecting some quick-fix Latin American version of “Idol”, but what I saw was a talent search throughout South America that was part the ground-breaking “One Giant Leap” and Nat Geo and what its forgotten and invisible channel that is Nat Geo Music should be about.

iQ Viva – The Chosen is truly a breakthrough and welcomed and intelligent version of what we put into one basket and label “television talent shows” or a “musical reality show” with all the theatrics of Simon Cowell and “breaking news” like “Brit-Brit” not having her contract on “X Factor” renewed for being “boring” and not “mad Britney.” Or is this just some rumor to keep dwindling interest in the show alive in the US and where music chief LA Reid has left the series to get back to his daytime job? Do you care?

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Stars meeting real musicians- street musicians, ethnic musicians and a musical diary and journey of the rich tapestry made up of the people, artists, passion, colors, history and present of their South/Latin American heritage.

The idea behind the show of making this journey, finding local talent and bringing the very best to Hollywood and to be part of a huge Vegas show which is a musical tribute to Latin American culture is not really a new one.

I was involved in working on a programme one where the idea was to take the Country music of China to Nashville and bring Nashville cats to China- you know, the whole fish outta water idea.

The same formula was going to be replicated where Bollywood met Hollywood and vice versa.

But as we have seen happen, ideas remain ideas. Here, Ms Lopez, Mr. Antony and my old friend Simon Fuller who created the “Idol” franchise has turned an idea into reality.

I have no idea how iQ Viva will end or has ended, but, so far, the journey of Lopez and Anthony makes for great edutainment and gives rise to a number of ideas including tourism and sponsorship and re-defining that over-used term called “world music.”

iQ Viva is a Brave New World of Music and not the usual mix of creative editing, setups, and things as obvious as a fixed horse race and knowing the outcome.

When this program travels to Hollywood and the rehearsals start, it might all turn to familiar gooey schmaltz and predictable television. But this initial part of the journey has me hooked and not bemoaning the lack of creativity in that big old world of entertainment.

Please, sir,can I have some More?

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  1. Cat says:

    Question? Was Bach branded way back then?

  2. Cat says:

    I for one, as much as it’s GREAT business, am sick to death of trying to BRAND everything. We should be educating our young to get back to what ‘melodic’ songwriting and performance is all about. Art is art and will always be that. If we continue to make it a brand, we lose the real meaning of the word. Take out the beats, bring back the melodies and people will fall in love again with music…no matter what the genre.

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